Bringing Forensic Transparency to B2B Software Procurement
Founded in 2020, SignalSquare B2B is an independent enterprise software research publication dedicated to testing B2B SaaS tools under real production workloads.
Why We Built SignalSquare B2B
Enterprise software buyers face an information asymmetry problem: vendor pricing pages hide mandatory onboarding fees, seat-bucket multipliers, and API rate limits behind "Contact Sales" forms, while legacy review directories auction off top category placements to the highest PPC bidder.
Our editorial team of former VPs of Revenue Operations, Certified Solutions Architects, and CPAs built SignalSquare B2B to provide CFOs, CTOs, and operations leaders with unfiltered, quantitative software benchmarks.
Our Editorial Firewall
- Zero Paid Rankings: Software vendors cannot pay to alter a composite lab score, remove a listed limitation, or buy an "Editor's Choice" badge.
- Hands-On Sandbox Testing: We provision real trial and production environments, import standardized test datasets, and measure webhook latency, OCR accuracy, and UI responsiveness firsthand.
- 3-Year TCO Modeling: We evaluate software based on what it costs at 10, 25, and 100 seats over a 36-month contract—including implementation fees and renewal uplift clauses.
Meet Our Senior Analysts
Garrett Palmer
VP of SignalMatrix™ Research & Peer Verification • 12+ Years B2B Software Matrix™ Modeling & NPS Analytics
Garrett leads the Chicago SignalSquare Research Desk, overseeing quarterly SignalMatrix™ quadrant scoring, verified admin interviews, and ROI payback modeling.
Samantha Lin
Principal RevOps & Customer Satisfaction Analyst • Certified RevOps Architect • CRM & iPaaS Matrix™ Lead
Samantha evaluates Ease of Setup, Ease of Admin, and API reliability across CRM, marketing automation, and workflow orchestration platforms.
Miles Rutherford
Director of Mid-Market & Enterprise Benchmarks • MBA • FinOps, Global HRIS & TCO Payback Specialist
Miles audits enterprise implementation timelines, contract renewal uplifts, and verified buyer satisfaction across HRIS and FinOps software.